Business #120: Burgerville
Warren Jimenez
Who: Burgerville
When: July 8, 2005
Burgerville, USA is a privately held chain of restaurants found only in Oregon and Southwest Washington. Reflecting its limited presence, the chain has used the slogan "Inconveniently located for most of America".
Although at first glance Burgerville looks like a "fast food" restaurant, the emphasis is on food quality, not speed. Thus, the drive-through lanes typically take longer than those at its larger competitors, and eat-in diners order then have their food brought to them when it is ready. The chain's most significant differentiation is in its use of local ingredients, such as Oregon Country Beef and Tillamook Cheese in its burgers, and locally grown strawberries in its milkshakes and sundaes. Throughout the year it offers seasonal items such as milkshakes made with hazelnuts, Fresh Pumpkins, Fresh Raspberries, Chai Nog, Peppermint Hot fudge, huckleberries, and blackberries, and side orders such as Walla Walla onion rings and sweet potato fries.
Burgerville was founded in 1961 by George Propstra in Vancouver, Washington. Its corporate parent established a second franchise, Noodlin', in 2003.
Posted by Warren Jimenez on December 23, 2005
(0) Comments | Permalink | TrackBack (0)
Filed Under Jobs & Economy, Southeast Portland (inner)
Comments by site visitors
Post your comment
Please note: your email address, although required to post, will not be visible. We remove inappropriate or offensive content, and content deemed improper by State and City election and ethics law. The comments posted do not necessarily reflect the views of the office or the City of Portland.
