SmartTrips Northeast Hub

Modeled on successful TravelSmart Projects in Multnomah/Hillsdale, Interstate and Eastside Hub, Transportation Options SmartTrips Northeast Hub was a coordinated individualized marketing and outreach strategy designed to inform and show residents and employees how to get around by walking, cycling, taking transit and carpooling and increase their physical activity. From March through November 2006, fifteen programs were implemented to decrease drive alone and increase environmentally-friendly trips. Programs included newsletters and order forms to 24,000 households offering free information and activities about all transportation options. Additionally guided walks (Ten Toe Express Walks and Senior Strolls), bicycle rides (Summer Cycle and Women on Bikes Rides), and clinics (Smart Living and Women on Bikes Clinics) were offered.

This year's programs showed a 13% reduction in drive alone trips - the most successful project to date in Portland. These drive alone trips were shifted to increases in walking by 4.7%, bicycling 1.5%, transit 1.3% and carpool 2.7% in the area. About a third of northeast households, participated in SmartTrips. SmartTrips Northeast Hub enjoyed significant media coverage in The Oregonian, Portland Tribune, Hollywood Star and Willamette Week. The campaign also garnered local radio and TV coverage and attention in national venues and transportation related publications.

In 2007 Options will be in the Sellwood and Woodstock areas with SmartTrips Southeast. Options is also seeking Metro funding to expand into parts of the City of Milwaukie.

 Related Documents

• PDOT NE Hub Program Description [1]
• Transportation Options Newsletter w/ NE Hub Results [2]
• Community Thank You Letter to SmartTrips Northeast Hub [3]

Community Partners

• Kaiser Permanente [4]
• Neighborhood Volunteers -"Options Ambassadors" [5]
• TriMet  [5]
• Timber Press [6]
• Portland Water Bureau [7]
• Kryptonite [8]
• Foot Traffic [8]
• Fox Chase Business Area
•  BikePortland.org [8]
• Sweet Summer Cycle Shops

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