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Here's Where the 13% figure comes from
The Japanese media got it close, but not quite accurate. A more accurate statement would have been that people participating in the NE Hub SmartTrips program decreased their drive-alone trips by 13%.
The SmartTrips program is an encouragement program run by Portland's Office of Transportation. Each year it provides information to an approximately 25,000 household swath of Portland. The above results were from the NE program, called the "NE Hub" program.
The 13%, which is statistically significant to the 96% confidence level, is based on pre- and post-program random telephone surveys conducted by Cambell Delong Resources, Inc.
For more information go to: http://www.portlandonline.com/transportation/index.cfm?c=43819&