...because if people believe in peak oil or not doens't matter. When oil companies start searching for alternative fuels because the cost of getting good crude increases so much the demand goes down we'll see a change for the better. i.e. Gas/Fuel prices will start shooting up far in excess of what they are now. The current prices are starting to, along with regular growth, to significantly increase transit usage and curtail auto/combustion fuel usage anyway.

Market demand is so cool. :)